About Us

BMX IS WHERE IT ALL STARTED.

Convicted Bike Co isn’t a brand built by people looking at BMX from the outside.

It comes from years of riding, travelling, meeting people, breaking bikes, building bikes and being part of the culture that surrounds them.

Founder Jordan Hogg has been riding BMX since 2009. Long before Convicted became known through automotive culture, clothing and events, BMX was already a huge part of his life.

That never disappeared.

Over the years, Convicted has grown into something much bigger, but Convicted Bike Co is about taking everything we’ve learnt along the way and putting it back into the world that helped shape it in the first place.

We’re an independent UK BMX brand creating our own parts, clothing and accessories while building a team of riders we genuinely believe in.

We’re not interested in chasing the biggest name just because they have the biggest following.

We want riders with personality. Riders who enjoy what they do. People who are good to be around and who want to grow alongside the brand rather than simply wearing a logo.

The same approach goes into the products.

We want to make properly considered BMX parts while bringing the quality, design and attention to clothing that Convicted has developed over the years. Our first components include our own CNC machined BMX stems, with more parts already in development as we continue to expand.

But Convicted Bike Co is about more than selling parts.

It’s about trips, videos, jams, street sessions, events, supporting riders and creating something people actually want to be part of.

BMX has changed massively over the years, but the reason most of us started hasn’t.

You grab your bike, meet your mates and go ride.

That’s the part we never want to lose.

We’re building Convicted Bike Co our own way, independently, alongside the riders and people who believe in what we’re doing.

And we’re only getting started.

CONVICTED BIKE CO.

BUILT FROM BMX. BUILT FOR WHAT’S NEXT.